January 2010

8 Proven Ways to Leverage UCC Data

Whether you sell, service or finance capital equipment, Uniform Commercial Code (UCC) filings represent a wealth of knowledge you’d be hard pressed to find anywhere else. In this article, we'll explore eight proven ways UCC data can help you generate quality sales leads, determine market share, forecast inventory, and more.
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First Time Buyers Offer Unique Selling Opportunities

There's a segment of buyer out there you may not have paid much attention to in the past, but which can offer tremendous value as a life-time customer. This segment contains first time buyers and they fall into two categories, Start-Up or Established, and both offer a unique sales opportunity.
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December 2009

IronPlanet Sold, on UCC Data

After ten years of working with EDA data, IronPlanet, the world’s leading auction company, shares how they've used Catapult to improve their marketing prospect lists, sales lead generation, and their overall sales efficiency.
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Targeting Buyers with Investing Momentum

Despite the doom and gloom reported in the media, companies that continue to grow in today's economic climate do exist. Traditionally, identifying organizations with investing momentum may have included performing SIC or NAICS searches, but now there's a more accurate process using UCC data.
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EDA Launches Virtual Sales Demo

Imagine a sales force that never sleeps, goes on vacation, or complains about the size of their office. EDA embraced this concept recently with the release of their new virtual sales demo. This remarkable tool presents a concise message using personalized video that is relevant to the prospect's industry, type of business, and geography. It will even greet them by name.
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November 2009

AGCO Hits UCC Jackpot

AGCO Hits UCC Jackpot For Allison Bass, Manager of Brand Marketing forChallenger – AGCO’s agricultural equipment line sold primarily through the Caterpillar dealer network – using Catapult and the Catapult Analytics suite enables her to access and organize her UCC data, generating powerful marketing and sales tools for her company.
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Complex Needs Require Diagnostic Selling

In this month's article, David Austin explores the diagnostic approach to selling complex solutions. Much like a doctor would ask questions, make a diagnosis and recommend a treatment, selling to buyers with complex needs requires diagnosing a problem and presenting a solution.
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